The Hidden Giant: Unveiling the Tianjin Factory Behind the World's Top Bicycles

The Hidden Giant: Unveiling the Tianjin Factory Behind the World's Top Bicycles

"These factories provide manufacturing services for world-renowned bicycle brand operators such as Specialized, Lectric, Pon, Decathlon, Samchuly, MFC, Scott, Cycleurope, and Panasonic."  When you're out for a ride, whether on a professional mountain bike or a convenient urban e-bike, you might be indirectly connected to a "hidden giant" from China, Fushida.

Recently, this bicycle manufacturer, with an annual production capacity of 7 million units, has officially filed for an IPO, planning to raise approximately 110 million USD. The funds are intended for developing e-bikes and high-end smart manufacturing projects, signaling a move from behind the scenes to the forefront.

Financial Strength: More Than Just the "World's Factory"

According to its public prospectus information, Fushida is not only massive in scale but also impressive in its financial performance. Here is an estimate of its key financial data in US dollars:

Item USD (Approx.)
Annual Revenue $716 Million
Annual Net Profit $57.3 Million
Planned IPO Funding $110 Million

 

Representative Products Manufactured by Fushida

Fushida's production lines cover a wide range of types, from amateur to professional, and from traditional bicycles to e-bikes. Here are some representative product types it manufactures for well-known brands:

  • Specialized: As a top global bicycle brand, some of its high-performance road and mountain bikes are manufactured by partners like Fushida. (to offer Stumpjumper carbon full-suspension mountain bike for Specialized)

  • Lectric: A popular e-bike brand in the North American market, especially known for its foldable fat-tire e-bikes, with Fushida being one of its main suppliers (Lectric XP™ 3.0 foldable e-bike)

  • Decathlon: As the world's largest sporting goods retailer, some products from its "Rockrider" mountain bike and "B'Twin" city bike series are also produced on Fushida's assembly lines (Decathlon Rockrider ST 530)

  • Panasonic: Fushida also provides manufacturing services for Japanese brands like Panasonic, especially for city e-bikes tailored to the Japanese market's demands.

With its robust production capabilities, globalized supply chain, and strict quality control, Tianjin Fushida has become an indispensable part of the global bicycle industry, deeply engraving the "Made in China" mark in every corner of the world.

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